Consultant – Digital Marketing – Tagging Architect and Implementation
| Company | Nationwide |
|---|---|
| Location | Columbus, OH, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field.
- Proven experience with tag management systems and web analytics tools.
- Strong understanding of HTML, JavaScript, and web technologies.
- Excellent problem-solving skills and attention to detail.
- Ability to work collaboratively in a fast-paced environment.
- Strong communication skills, both written and verbal.
Responsibilities
- Develop solutions for the overall tag management architecture and platform configurations, including custom JavaScript/HTML frameworks.
- Design and implement comprehensive tagging strategies to capture relevant data across all digital touchpoints.
- As our Google Tag Management (GTM) Architect, you’ll build the technical foundation for analytics collection on websites and mobile apps.
- Oversee and maintain tag management systems (e.g., Google Tag Manager, Adobe Launch) to ensure accurate and efficient data collection.
- Collaborate with development teams to implement and test tags using tools like Google Tag Manager, ensuring they meet business and marketing requirements.
- Conduct regular audits and quality checks to ensure data integrity and accuracy.
- Work with analytics teams to provide insights and recommendations based on collected data.
- Maintain detailed documentation of tagging implementations, processes, and best practices.
- Provide training and support to internal teams on tagging and data collection best practices.
- Work closely with marketing, development, and analytics teams to understand data needs and ensure proper tag implementation.
- Identify and resolve any issues related to tag implementation and data collection.
Preferred Qualifications
- Experience with data layer design and implementation.
- Familiarity with privacy regulations and compliance (e.g., GDPR, CCPA).
- Knowledge of SQL, web development, and database management.
- 2-3 years of experience with Google Tag Manager.
- 2-3 years of experience with custom HTML/JavaScript.
- Strong familiarity with marketing platforms, including configurations and implementations.
- Strong knowledge of Google Analytics and in-platform requirements for marketing and third-party platforms.