Community Marketing Senior Associate

Community Marketing Senior Associate

Requirements

• Demonstrated success developing and executing community marketing strategies, including forecasting impact/costs, manipulating data to analyze results, and making strategic recommendations
• Ability to drive results and effectively collaborate within a matrixed environment
• Superb project and time management skills, including the ability to work on multiple projects at once with a variety of partners and stakeholders
• Excellent interpersonal skills and ability to influence cross-functional stakeholders – Effective presentation skills are a must (both developing materials and presenting them, e.g. recap decks)
• Connection to local community and a pulse on what’s relevant for our customer demographic
• Excellent communication skills and comfort with media appearances, representing the brand, contacting community leaders, hosting events, etc.
• Schedule flexibility to attend on-site activations outside of core working hours as needed
• Ability to transport and set-up materials that support community activations, e.g. tabling presentations
• Budget management and forecasting

Responsibilities

• Partner with Home Office to develop and deliver community marketing roadmap, playbook, seasonal strategies, and execution
• Proactively identify, vet, and recommend local opportunities that drive our business and objectives forward, including forecasting and analyzing its impact
• Develop and execute local social media strategy and content calendar in partnership with Home Office channel leads
• Analyze and recap activities, inclusive of results, learnings, strategic recommendations, customer feedback, etc.
• Partner with Home Office and local field management to develop an in-store event calendar that balances the brand’s go-to-market priorities with local community priorities and nuances. Initially targeting 1-2 in-store events/month with room to grow
• Provide on-location support to execute in-store events, property activations, installations, and ad hoc opportunities
• Identify and develop relationships with key community partners to generate awareness of Wayfair’s new store and suite of products. Partner with Home Office to build community engagement calendar of events
• Source and strategically participate in local events to build Wayfair’s presence within the community
• Plan and execute community outreach to drive awareness of key promotions and initiatives
• Support local hiring initiatives on an ad hoc basis
• Support community outreach efforts
• Partner with Home Office Marketing and Creative teams to manage the store’s Instagram account, including capturing and posting content
• Manage the store’s local online presence including Google, Yelp, Bing listings (photos, hours), and website pages (photos, hours, event calendar)
• Budget management, reporting, and forecasting
• Inventory management of in-store marketing materials (marketing kit, swag, handouts, catalog inventory, printed coupons)
• Support new store openings as they occur
• Ad hoc projects and store support as required

Preferred Qualifications

• 10+ years in field marketing, experiential marketing, or communications; Retail experience a plus
• Working knowledge of Google Suite tools (Docs, Slides, Sheets, Calendar) or its equivalent
• Working knowledge (or an appetite to learn) reporting tools like Looker
• Working knowledge of retail math (e.g. traffic, conversion, UPT, AOV, etc.) and customer marketing metrics (e.g. customer acquisition, retention, frequency, etc.)