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Community Engagement Lead
| Company | Brightline |
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| Location | Irvine, CA, USA |
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| Salary | $70000 – $87000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- Community engagement and or relevant work experience
- A deep understanding of communication strategies and proven expertise in engaging specific demographics, cultures, and ethnicities.
- Experience navigating public and community health and school-based systems to build programs and gain adoption within the community
- Excited to be recognized as a respected advocate for child mental well-being within the community.
- Experience in cold outreach, relationship building, and developing high-touch nurture campaigns.
- Proficiency in utilizing online platforms and research methods to source contacts and gather relevant information.
- Strong organizational skills and the ability to track and report on performance metrics and use data to inform decisions.
- Excellent interpersonal and communication skills, both written and verbal.
- Comfortable with public speaking and event participation.
- Knowledge of pediatric mental health, public or community health, community needs and related services is a plus.
- Proficiency in another language (ie Spanish) is a plus
- Must be based in California and have reliable transportation
Responsibilities
- Initiate cold outreach via email, phone calls, and in-person meetings to establish connections with key stakeholders in schools, faith-based organizations, and community-based groups.
- Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as ZoomInfo, Google, LinkedIn, and district websites.
- Build and nurture relationships with individuals and organizations to facilitate collaborations and promotions for the launch of HelloBrightline’s services on January 1st.
- Conduct in-depth research on potential partners to tailor outreach and engagement strategies, ensuring a high-touch and personalized approach.
- Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.
- Create a partnership strategy that fosters mutual referrals, positioning HelloBrightline as a valuable resource within the community.
- Attend, organize, and participate in various activation tactics such as events, school fairs, and community gatherings to promote HelloBrightline’s offerings.
- Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by HelloBrightline.
- Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement.
- Establish and track key metrics related to outreach, engagement, and conversion rates.
- Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies.
- Continuously gather insights from engagement efforts and incorporate feedback to quickly enhance outreach and marketing strategies.
- Identify opportunities for new assets and content to address evolving needs, particularly in nurturing long-term relationships.
Preferred Qualifications
- Knowledge of pediatric mental health, public or community health, community needs and related services is a plus.
- Proficiency in another language (ie Spanish) is a plus
