Communications Specialist

Communications Specialist

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• Two years of related experience.
• Strong writing, editing, and organizational skills
• Knowledge of word processing, spreadsheet, database, and presentation applications.
• Ability to organize work effectively and prioritize objectives with a high level of discretion and independent judgment and initiative.
• Ability to multitask and work cooperatively with others.
• Interpersonal and communication skills.
• Planning and organization skills.

Responsibilities

• Maintain and prepare consistent content for select social media channels.
• Accompanies the President to university events, programs, and public appearances to document, communicate, and amplify institutional priorities via media and social platforms.
• Utilizes creative new media, including internal and external web, social media tools, and online communities to help increase visibility, interest, and relationships with presidential social media channels.
• Deploys and maintains ongoing efforts for optimized, strategic, branded presences in select social media. Monitors brand mentions with focus on developing, connecting, and engaging with strong communities with a dedicated and responsive outreach.
• Participates in internal and external web content updates, podcasting, blogging, or other approved initiatives and analyzes social media efforts quantitatively to fuel recommendations/plans for ongoing utilization.
• Participates in planning and publicizing special events, especially those that benefit from utilization of alternative or social media.
• Exercises discretion and professionalism in managing high-level communications and interactions.
• Supports public relations and information services web updating and servicing, including calendar production.
• Provides writing for special projects, as well as the creation of event scripting, biography writing, web content, and other writing-based needs as assigned.
• Assists with coordinating public relations efforts, including press conferences, executive media training, and relevant communication with regional and national media.
• Document meetings, as requested.
• Adheres to Brand Standards, University Publications Guidelines, and Social Media Guidelines.
• Creates designed and video content, including short-form video, for distribution on social media.
• Provides photography and video services. Maintains media files for news releases and other publications or presentations. Oversees photoshoots and print sessions.
• Performs other duties as assigned.

Preferred Qualifications

• Strong knowledge of social media analytics, trends, and project management software.