Commercialization Manager – Retail Marketing

Commercialization Manager – Retail Marketing

Requirements

• Bachelor’s Degree in Marketing, Communications or related field required.
• Minimum of 5-8 years of experience in a marketing environment; experience in developing strategic communication and product commercialization plans required.
• Demonstrated ability to manage multiple internal and external stakeholders and agencies/partners.
• Possess strong project management skills, budget forecasting and management, organization, presentation and coordination skills as well as excellent interpersonal and communication skills.
• Possess the ability to interact comfortably with higher management and customer leadership teams, as well as interact with agency partners, vendors, customers, sales associates, etc.
• Adaptability and flexibility to meet changing priorities and deadlines.
• Proficiency in software applications such as PowerPoint, Excel and Word.

Responsibilities

• Develop and implement impactful, integrated product launch communications and programs for Moen products across The Home Depot and other retail accounts (Costco, Sam’s Club, Target, Walmart, etc.) and associated Ecommerce channels.
• Own the commercialization strategy for products and innovations; serve as the project lead and Moen brand steward for all communication planning, development and execution alignment with global brand standards.
• From development to execution and fulfillment, leverage the Moen Creative team or outside agency partners; this includes the creation of project briefs, providing clear upfront direction that delivers on business goals or objectives, and the ability to manage multiple partners and campaigns simultaneously.
• Communicate and manage multiple project timetables, meeting deadlines and budget parameters as well as obtain legal and corporate approvals.
• Support Moen’s North American Product Marketing teams through the development and execution of all marketing communications tactics including, but not limited to, new product launch support, internal gate process participation, customer line reviews, direction of photography and video for launching product, packaging development, digital asset management, merchandising support, social media, show support and PR.
• Collaborate with Sales, Channel, Customer Marketing teams and internal departments such as Global Brand, Web Teams, Product Content Marketing, and Ecommerce Team to plan, execute and assure coordination of commercialization programs and customer requests.
• Initiate brief for concepts, pitch support (in partnership with Sales, Channel and Product) and manage and execute retail in-store initiatives such as displays, in-aisle POP, packaging and merchandising and associated design reviews and approvals.
• Stay informed and up-to-date on current in-store displays in relevant aisles, including competitors’ sets and initiatives, as a means to continually evolve and improve Moen’s presence.
• Manage and execute online initiatives with key customers by working with internal digital teams to support digital display advertising or social campaigns by partnering with the eCommerce and Content Team to ensure launches are on-message with consistent visuals that meet timeline requirements or customer commitments.
• Identify appropriate metrics for evaluating marketing programs, tactics and pilots; analyze results to prove ROI and provide insights into future recommendations.
• In conjunction with Director, Commercialization and other Commercialization leads, support the creation of the annual marketing communications strategic plan, presentation and forecast.

Preferred Qualifications

• Omnichannel marketing experience, specifically within Wholesale or Home Improvement Retail and Ecom, with a strong understanding of The Home Depot’s business model, is preferred.
• In-store display and merchandising planning and execution experience strongly preferred.