Commercial Manager – Mr Black Coffee Liqueur

Commercial Manager – Mr Black Coffee Liqueur

Requirements

• MBA or equivalent experience preferred; Undergraduate degree required
• 7+ years commercial, selling experience with time spent in market preferred
• Deep understanding of how Diageo goes to market, both on and off trade and the legal and retail dynamics by market
• Experience working alongside commercial teams and relationships across business, including with distributors
• Consumer goods experience preferred, three-tiered industries or alcohol beverage experience a plus
• US experience preferred
• Strong relationship management with cross functional teams and close global team
• Strong commercial skill with ability to enroll and motivate a large, complex sales organization
• Ability to manage multiple projects effectively, prioritize and drive to action

Responsibilities

• Drive the business with a clear commercial strategy translated into clear channel and customer strategies and standards with a heavy focus on growing and winning the on premise
• Refine and operationalize existing 1mm cs ambition as well as manage market plan delivery (AOP)
• Partners closely with strategic account (on and off) and on premise teams to build strategy, programming and goals fit to 1mm cs ambition
• Manage Mr Black brand ambassador program, including 4 brand ambassadors and agency, working through KPI, performance and adjustments over the course of year 1 program
• Lead ongoing, in-market customer development and engagements, including market visits, founder visits and brand ambassador development of customer relationships
• Develop and refine sales strategy, toolkit development, portfolio collaboration, serve strategy and execution parameters
• Partners with RGM to articulate clear recommended retail pricing strategy and monitors execution of strategy intervening where required
• Partners with FP&A to review shipments and connection to AOP, O&R and depletions pacing
• Be the go-to and lead on internal execution data, including: distribution, displays, menus, Nielsen. Leads reporting on all performance activities: understand what is working, when & where we need to shift
• Work closely with Diageo sales team and distributors to ensure flawless execution of customer initiatives
• Work closely with CP&A lead to evaluate, measure and track point of sale and execution across markets and at launch
• Develop and support commercial presentations for internal and external audiences
• Generate well thought-out, accurate, and timely solutions to ad hoc requests
• Time breakdown: Strategy, Commercial Development (30%); BA Management (35%); All other responsibilities (35%)

Preferred Qualifications

• MBA or equivalent experience preferred
• Consumer goods experience preferred, three-tiered industries or alcohol beverage experience a plus
• US experience preferred