Cmo – Service Cloud

Cmo – Service Cloud

Requirements

• Data and results-driven leader with a successful track record of driving global marketing teams at scale.
• Demonstrable passion for enterprise software and the ability to understand complex technologies, their key buyer and user personas, and applied use-cases.
• Flexibility — the tempo at Salesforce is fast and pivots quickly. You must be able to lead your team in this high-urgency environment, and you need to personally thrive in such an environment.
• Proven ability to craft and articulate value propositions tailored to varying industry and customer needs.
• Proven ability to design and execute high performance, integrated marketing campaigns.
• Equivalent of 15+ years of marketing experience with a record of an ever-increasing scope of responsibilities.
• People-focused leader with provided ability to build diverse, creative, and collaborative teams; develop people; and link performance to overall high-growth business objectives.
• Excellent communication and presentation skills.
• Ability to engage and influence people cross-functionally, including Product, Sales, and other Marketing teams.

Responsibilities

• Design, socialize, and execute a global marketing strategy that is in sync with the company’s growth goals, product roadmap, and business imperatives.
• Build and maintain a robust demand generation engine to ensure a healthy, constantly progressing pipeline that aligns with the sales objectives.
• Oversee the creation and execution of high-impact, multi-channel marketing campaigns to drive marketing and sales qualified leads, and ultimately, customer acquisition and expansion.
• Optimize marketing operations to ensure efficiency, scalability, and predictable lead flow.
• Utilize data analytics to monitor, measure, and analyze performance, ensuring the maximum ROI on initiatives.
• Work closely with product and sales teams to create compelling and differentiated product positioning, messaging, and go-to-market strategies.
• Lead the creation and distribution of thought leadership and content marketing assets to nurture leads and engage customers across all relevant channels.
• Work with our global brand team to enhance and safeguard the company’s brand positioning globally, ensuring a consistent and resonant brand message across all touchpoints.
• Recruit, mentor, and empower a high-performance marketing team, instilling a culture of accountability, urgency, and collaboration.
• Manage a marketing budget meticulously to ensure optimal allocation and utilization of resources.
• Deeply understand industry trends, emerging technologies, and competitive landscapes to maintain a formidable edge in the market.

Preferred Qualifications

No preferred qualifications provided.