Client Retention Analyst
| Company | Scripps |
|---|---|
| Location | Nashville, TN, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level |
Requirements
- Bachelor’s degree in business analytics or related field, or equivalent experience
- Minimum of 2 years of experience in a related field preferred
- Experience in digital media is strongly preferred
- Experience using business intelligence and data visualization tools such as Google Analytics, Google Data Studio, and Tableau preferred
Responsibilities
- Collaborates with the Sales staff on a pre-sales basis to help determine optimal product mix to meet client KPIs and goals.
- Stays current regarding clients’ needs and their business evolution in order to maximize client satisfaction.
- Maintains current knowledge of our products and services across all platforms.
- Understand pixel tracking, implementation, and troubleshooting for clients to ensure accurate data capture and reporting across digital platforms.
- Assists in training the sales team on attribution products and services.
- Collaborates with the Sales Managers to deliver services to clients and maintain client relationships.
- Tracks and measures progress on advertiser investments and keeps the sales staff informed of status.
- Collaborates with the Ad Operations Campaign Manager on optimization strategies to provide the best opportunities for campaign success.
- Conduct monthly client-facing campaign reviews, utilizing business intelligence and data visualization tools to effectively communicate Key Performance Indicator (KPI) achievement to the client to increase client retention and growth.
Preferred Qualifications
- Exceptional analytical abilities, including data visualization
- Demonstrated ability using statistical analysis and research to drive positive change in a business setting
- Familiarity with data engineering tools/techniques (e.g., scenario modeling, pattern detection, sentiment analysis, decision trees, optimization, regression analysis)
- Must have advanced written and verbal communication skills
- Excellent customer service skills
- “Consultative” client management approach
- Strong problem-solving ability
- Excellent time management, prioritizing, and multitasking skills
- High attention to detail
- Calm under pressure
- Ability to work independently and with a team
- Understanding of web technologies is strongly preferred