Channel Sales Account Manager
| Company | Cision |
|---|---|
| Location | Albuquerque, NM, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- 5+ years in channel sales, partner management, or related experience in B2B SaaS, technology, or PR/Media services.
- Strong existing business relationships specifically with existing channel sales partners.
- Proven success in building and managing partner programs that drive measurable results.
- Strong understanding of indirect sales strategies and partner lifecycle management.
- Excellent communication, presentation, and relationship-building skills.
- Experience developing and delivering partner training and enablement materials.
- Highly organized, self-motivated, and capable of managing multiple priorities with precision.
Responsibilities
- Identify, recruit, and onboard new reseller, referral, and event partners.
- Build strategic partner programs that align with company objectives and market needs.
- Develop clear engagement models and value propositions tailored to each partner type.
- Develop and deliver onboarding materials, sales training, and product education to ensure partner readiness.
- Collaborate with internal teams to adapt and create content tailored for partner use.
- Equip partners with the tools, messaging, and support they need to succeed.
- Drive adoption of partner-delivered offerings to meet and exceed revenue targets.
- Generate and nurture leads collaboratively with partners through joint marketing, events, and campaigns to retain and grow existing partners and sell and scale net new partners.
- Develop co-selling strategies to influence and support partner sales efforts.
- Build strong, trust-based relationships with partners to ensure long-term success.
- Regularly review partner performance and implement growth and improvement strategies.
- Serve as the internal advocate for partner needs and opportunities.
- Identify opportunities for expansion and capture market share in targeted regions or verticals.
- Analyze partner pipeline, influence forecasts, and refine the partner strategy accordingly.
- Bring insights from the field to inform product, marketing, and go-to-market teams.
Preferred Qualifications
- Bachelor’s degree, required.
- Experience working with a mix of reseller, referral, and event partners.
- Background in marketing-led or event-based partner campaigns.
- Experience with CRM and PRM tools (e.g., Salesforce, HubSpot, PartnerStack).
- Creative thinker with an entrepreneurial mindset and a collaborative approach to problem-solving.
- Advanced analytical, organizational, selling, and leadership skills to serve the greater organization.
- Keen interest in driving channel sales through strategic initiatives as well as coaching and developing others.