Channel Marketing Manager – Public Safety
| Company | ZOLL Medical Corporation |
|---|---|
| Location | Lowell, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s Degree required
- 7-10 years marketing experience; ideally working with distribution channels
- Experience working with annual calendar of monthly programs/promo schedules required
Responsibilities
- Direct and manage all marketing-to-marketing activities between ZOLL and assigned top tier strategic distribution partners, fostering relationships to help drive the business.
- Develop and execute the annual marketing plan for each partner and drive quarterly calendars and actions.
- Manage, monitor and measure distributor partner marketing strategies and programs, providing regular analytics and recommendations for optimization.
- Develop and execute strategic digital and e-commerce content initiatives, including optimization planning to drive channel partner engagement and sales growth.
- Own relationships with core marketing stakeholders across distributor accounts. Negotiate and execute supplier investment/co-op marketing programs.
- Develop channel marketing strategies in collaboration with the extended marketing team, senior manager and sales. Manage innovation and development of distributor marketing tools while overseeing brand/product positioning and messaging in key segments.
- Create and maintain consistent, high-level communications cadence with account to drive partnerships and programs
- Create high-impact and engaging presentations and support sales field activities.
- Lead special projects and programs that benefit from channel marketing involvement.
Preferred Qualifications
- Strong experience in content development, promotion ideation and working with cross-functional and internal teams.
- Self-starter with in-depth knowledge of current channel marketing strategies and techniques.
- Demonstrated analytical, organizational, negotiation and project management skills.
- Demonstrated written and oral communications skills, including strong presentation skills.
- Superb leadership, communication, and collaboration capabilities.
- Excellent time-management and organizational skills.
- Advanced ability to drive creativity and innovation.