Channel Marketing Manager
| Company | Fortune Brands |
|---|---|
| Location | Highland Park, IL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in Marketing, Business or related field.
- Minimum of five (5) years of sales, product management, or marketing experience required.
- Demonstrated ability to influence, collaborate and build trust.
- Ability to travel up to 25% of the time.
Responsibilities
- Develop and own the overall channel marketing strategy.
- Lead the planning and execution of channel-specific marketing campaigns and programs.
- Partner with Sales, Product Management, Brand, and Digital teams to align on priorities, support product launches, and drive channel growth initiatives.
- Analyze market trends, customer behavior, and competitive activity to inform strategy and optimize marketing efforts.
- Ensure the sales team is equipped with modern marketing tools, compelling collateral, and training to drive success in the field.
- Track and report on the effectiveness of channel marketing programs. Continuously refine strategies based on data and feedback.
Preferred Qualifications
- Channel Leadership experience preferred