Campus Launch and Growth Analyst
| Company | Universal Technical Institute |
|---|---|
| Location | Phoenix, AZ, USA |
| Salary | $80000 – $84000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- HS Diploma or GED (required)
- Minimum of five (5) years’ experience with emphasis on market expansion (required)
- Minimum three (3) years’ experience with lead generation and sales enablement (required)
- Broad knowledge of advertising, paid media and event/community marketing (required)
- Experience in using Microsoft Office Suite, marketing automation tools, analytics and CRM (required)
Responsibilities
- Collaborate with the Student Acquisition Team and other departments to manage logistics, marketing, and operations for student enrollment at new campuses
- Conduct research (internal and external) to identify student acquisition opportunities and inform decisions about future campus locations, becoming the subject matter expert on new campuses
- Monitor and analyze campaign performance, adjusting strategies to optimize results
- Provide insights to help shape the acquisition budget for new campuses, for resource efficiency
- Assess the competitive landscape at each location and develop differentiation strategies
- Support community engagement efforts by collaborating with cross-functional teams
- Lead research and analysis for business cases supporting new educational programs or student acquisition channels
- Successful management and execution of campus launch logistics and marketing strategies
- Guide future campus locations and program decisions with data driven insights
- Effective go-to-market strategies for each campus, presented clearly to stakeholders
- Optimize student acquisition campaigns with measurable performance improvements
- Coordinate defined acquisition budget that maximizes resource efficiency
- Comprehensive analysis of competitive environment and differentiation strategies
- Increase community engagement through cross-department collaboration
- Other duties as assigned.
Preferred Qualifications
- Knowledge base and experience with education and admissions processes and how to apply sales strategies in these contexts (preferred)