Campaign Marketing Manager

Bachelor’s degree in marketing, business or related field
5+ years of experience in Campaign or Omni-channel marketing for Campaign Marketing Manager II
8+ years of experience in Campaign or Omni-channel marketing for Campaign Marketing Manager Senior
Proven track record of developing and managing marketing campaigns that drive business results
Expertise building and executing campaigns within email marketing systems, preferably Salesforce Marketing Cloud or MessageGears
Experience with health care industry or highly regulated industries such as financial services, insurance, or pharmaceutical / medical device.

Develop and execute comprehensive omni-channel marketing strategies that align with enterprise messaging and drive growth across health plan lines-of-business
Lead campaign development and optimization across digital platforms, including email, SMS, push, web, and traditional channels to increase customer engagement and brand awareness
Partner with digital product and data teams, to drive segmentation, implement data integration, automation, and personalization initiatives
Manage campaign performance through analytics, A/B testing, and KPI tracking while maintaining budget accountability
Drive consumer insights and market intelligence to inform strategic decisions and improve communication effectiveness
Collaborate with cross-functional teams to develop and execute targeted campaigns that enhance customer experience and drive enrollment
Serve as primary stakeholder contact for agency relationships, project prioritization, and strategic planning while ensuring brand consistency.