Campaign Manager

Campaign Manager

Requirements

• Bachelors Degree is required.
• 2-3 years professional end to end Digital Media Campaign Management experience with the following skills:
• Campaign Management experience managing the day-to-day campaign maintenance, including internal and external questions regarding accurate campaign implementation, pacing, and the performance of various campaigns.
• Experience with Media Planning, Building Media Plans, and firm understanding of traditional and interactive media planning elements.
• Experience with multiple digital media products and channels: Social, Display, Mobile, Search, Paid, Programmatic, etc. Specifically, keyboard experience within Paid channels such as Display, Mobile, Social, Search, and Programmatic, etc.
• Experience in bid management, campaign management, campaign optimization, digital media operations across search and display.
• Client facing experience with the ability to identify risks and effectively navigate through issues. Including regularly consulting sales teams on insights to clients detailing performance, campaign optimizations, and new opportunities.
• Experience working with integrated teams by partnering closely with account management, finance, sales, advanced analytics, optimization, etc.

Responsibilities

• Planning, executing, managing, and optimizing end-to-end campaigns.
• Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics.
• Partnering closely with internal teams including account management, sales, and advanced analytics to define metrics and measure success of campaigns using internal analytics.
• Demonstrating diligence, attention to detail and adherence to Walmart Connects best practices throughout the full digital campaign life cycle [from pre-sale to post-sale].
• Maintaining and organizing campaign-specific materials in the teams shared document repository.
• Managing the day-to-day campaign maintenance, including internal and external questions regarding accurate campaign implementation, pacing and the performance of various campaigns.
• Developing, growing, and maintaining relationships with internal teams through exceptional client service and becoming a trusted advisor.
• Working with trafficking teams to traffic tags and ensure accurate tracking for campaigns.
• Building and delivering media plans for new client opportunities using strategic insights and best practices.
• Regularly consulting sales teams on insights to clients detailing performance, campaign optimizations, and new opportunities.
• Troubleshooting issues on all pre-production and live campaigns.
• Providing monthly audit reports to partners and actualize bill/pay systems when applicable.
• Utilizing strong communication skills with the ability to articulate complex concepts fluidly and cross functionally.

Preferred Qualifications

• Strong analytical thinking, mathematical skills.
• Professional hands-on experience building and delivering media plans for new client opportunities using strategic insights and best practices.
• Proficiency in Microsoft Office solutions. Outlook, PowerPoint, Excel
• Excellent communication and writing skills.
• Strong project management skills.
• Ability to advise partners on best practices and areas of opportunity.
• Excited by a fast-paced and rapidly changing environment.
• Experience using project management tools and ad servers.
• Flexibility to provide after-hours support on a rotational basis.