Campaign Management Specialist

Campaign Management Specialist

Requirements

• 1-3 years of digital Ad Operations experience
• Expertise with Google Ad Manager or other ad servers
• Excellent communication skills
• Ability to self-prioritize tasks
• Proficient in G-Suite and Excel
• Familiarity with DV Publisher Suite, any OMS, or LiveIntent beneficial
• Knowledge of developer tools or HTML beneficial

Responsibilities

• Manage the implementation of all digital ad campaigns for a given sales team, ensuring execution according to insertion orders
• Work with clients and agencies to manage technical implementation of all third-party tagging
• Thoroughly test and QA all ads prior to launch
• Coordinate with outsourced vendor partners, handling administrative tasks associated with launching campaigns
• Actively monitor all assigned campaigns, optimizing against deliverable goals, and providing recommendations for optimal performance against KPIs
• Play an active role in tracking revenue at risk and working with digital partners on optimization solutions
• Stay up to date with the industry to help guide sales and marketers on new products and changes within the digital landscape
• Maintain expert knowledge on ad specs, ad units, our sites and platforms and translate technical details with internal and external partners as appropriate
• Expert knowledge of Google Ad Manager and campaign delivery, serving as primary liaison and support for sales operations colleagues

Preferred Qualifications

• Familiarity with DV Publisher Suite, any OMS, or LiveIntent beneficial
• Knowledge of developer tools or HTML beneficial