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Brand Strategist
| Company | BNY |
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| Location | New York, NY, USA |
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| Salary | $100000 – $170000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Expert or higher |
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Requirements
- A persuasive storyteller, creative and original thinker who can uncover the problem we need to solve and the insights we need to do it.
- A candidate comfortable working across the organization to extract information from our business partners and leaders to translate their needs into marketing objectives, briefs, and strategies.
- An ability to execute multiple priority projects and briefs simultaneously.
- Experience working with matrixed global brands and multi-division organizations with separate target audiences for each business unit and corporate area.
- Established capability to own and develop briefs that are clear, concise and inspiring – leading to inspirational creative work from internal creative teams and agency partners.
- Demonstrated ability to translate data, insights and competitive landscape analysis into meaningful and actionable marketing insights and briefs. Ability to review marketplace trends and formulate implications recommendations.
- Demonstrated ability to build stories in presentation form independently and lead brainstorm/idea generation sessions and creative briefings to uncover new opportunities.
- 10+ years of experience in brand or product planning/strategy, either in-house or at a creative or brand agency.
Responsibilities
- Helping to shape the perception of the company and evolve our brand identity aligned with our commercial objectives.
- Leading our internal creative team and agencies to develop breakthrough, effective and award-winning creative and campaigns.
- Creating an environment of collaboration, inspiration, curiosity, and passion for excellence.
Preferred Qualifications
No preferred qualifications provided.
