Brand Strategist
| Company | Tanium |
|---|---|
| Location | Oakland, CA, USA, Durham, NC, USA, Reston, VA, USA, Bellevue, WA, USA, Addison, TX, USA |
| Salary | $85000 – $255000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Expert or higher |
Requirements
- 10+ years in branding, corporate marketing or equivalent
- Experience in humanizing B2B technology software
- Experience in conducting interviews and producing videos
- Authentic presence that engages all levels of the audience and company
- Confident storyteller & brand evangelist
- Ability to travel 25-50%
Responsibilities
- Communicate Tanium’s brand promise, The Power of Certainty, through our customers, partners, and team members in various storytelling formats
- Define Tanium’s heart and soul through our vision, mission, and values
- Develop and execute plans to maintain and strengthen the brand promise, including positioning, messaging, and differentiation strategies
- Collaborate closely within the Brand and Corporate Marketing team (Creative, Content, and Web) to ensure consistent brand storytelling, as well as cross-functionally to support branding efforts
- Collaborate closely with Customer, Partner, and People teams on brand initiatives
- Maintain and track brand positioning to ensure alignment to company goals, research competitors, and keep a finger on the pulse of the industry
Preferred Qualifications
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No preferred qualifications provided.