Brand Marketing Specialist II

Brand Marketing Specialist II

Requirements

• Bachelor’s degree in marketing, business, or a related field
• 3+ years of experience in channel marketing, including developing and executing integrated and digital marketing campaigns
• Strong written and verbal communication skills, with the ability to tailor messaging to different audiences
• Experience managing multiple projects simultaneously and demonstrating strong problem-solving skills
• Proficiency in data analysis, reporting, and digital marketing tools
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Responsibilities

• Develop and implement marketing strategies. Contribute to campaign planning and brand development efforts by supporting work plans, messaging frameworks, and positioning strategies. Assess customer requirements, market dynamics, and competitor activity to help identify opportunities for growth. Assist in segmenting the market and articulating value propositions that resonate with key audiences. Apply fundamental marketing strategy skills to moderate-difficulty projects that enhance the organization’s brand.
• Conduct research and apply insights. Perform both qualitative and quantitative analysis to support decision-making and measure campaign effectiveness. Collect, integrate, and prioritize multiple data sources to provide actionable insights to brand and campaign planning. Evaluate feedback and brand sentiment to help identify strategic opportunities and inform ongoing improvements.
• Develop brand content. Support the creation and execution of brand content across multiple channels including digital, social, print, and events. Leverage creative thinking and a strong understanding of audience needs to develop compelling messaging. Use basic design and storytelling principles to help distinguish the Esri brand in the marketplace. Contribute to the preparation of brand materials and visual assets that reflect Esri’s identity.
• Participate in brand development. Work closely with the branding team to contribute to the creation, refinement, and implementation of Esri’s brand identity. Support efforts to document and organize brand elements such as naming conventions, visual marks, and core messaging. Help ensure consistency and accuracy across branded materials.
• Communication and collaboration. Build collaborative relationships with internal stakeholders and contribute to open communication across cross-functional teams. Share regular updates on brand initiatives and participate in feedback loops to improve brand alignment. Help ensure consistent messaging across regions and departments by reinforcing brand guidelines.

Preferred Qualifications

• Master’s degree in marketing, business, or a related field
• Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
• Knowledge of GIS/Esri products
• Experience with social media content creation and marketing automation tools
• Familiarity with project management methodologies and tools