Brand Marketing Manager
| Company | FOX |
|---|---|
| Location | Marshall, MI, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Master’s, MBA |
| Experience Level | Mid Level, Senior |
Requirements
- Understanding of digital marketing experiences and how to maximize the various platforms
- Project management experience
- Knowledge of competitive landscape
- Knowledge of market research and practices
- Experience collecting and analyzing data
Responsibilities
- Develops the marketing strategy in line with Fox’s objectives, sales targets and profitability expectations.
- Overall responsibility for all brand management across all platforms and media.
- Responsible for promotional activities and trade shows, overseeing developers, advertisers, and production managers, to market products and services.
- Analyzes trends and keeps current on activity of competitors.
- Establishes project / campaign KPI’s with appropriate tracking and reporting, measuring effectiveness of marketing tools.
- Co-ordinates marketing and promotional campaigns with Sales management.
- Responsible for project and campaign marketing budgets and periodic reporting.
- Oversees creation and publication of all marketing material in line with marketing plans.
- Manages lead generation campaigns to improve results.
- Works closely with design agencies to assist with new product launches.
- Launches and oversees large scope projects with cross-functional departments and large teams.
- Maintains effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analyzes potential strategic partner(s) relationships for company marketing and business-to-business opportunities.
- Provides leadership to marketing team.
- 10-25% travel involved.
Preferred Qualifications
- Master’s degree or MBA preferred
- 4+ years’ experience in marketing communications, consulting, advertising and strategy