Brand Marketing Intern

Must be enrolled in a full-time undergraduate, Masters, or MBA program at an accredited institution. This opportunity is open to all students, from first-year students to seniors, MS, or MBA.
Demonstrated ability to balance academic and extracurricular commitments (i.e., work experience, clubs, volunteer activities, teams, etc.).
Ability to analyze and interpret data to generate actionable insights. Experience with tools like Numerator and Nielsen is a plus.
A keen interest in understanding consumer behavior and how it impacts business planning and new product development.
Ability to think critically and creatively to develop innovative marketing strategies.
A performance-focused, results-oriented approach – you will need a strong work ethic and drive to achieve results.
Ownership mentality, self-motivation, ambition, and entrepreneurial spirit.
Excellent interpersonal, communication, project management, and time management skills.
Ability to thrive in a fast-paced, dynamic, and deadline driven environment.
Self-motivated with the ability to prioritize and execute multiple concurrent tasks.
Detail-oriented, driven, and organized high performer with an insatiable desire to win.

Conduct research on consumer trends, competitive products, and new segments to support brand growth and differentiation.
Utilize tools like Numerator to analyze demographic and psychographic data across various consumer segments, generating reports that highlight key insights for product pitches and brand positioning.
Design and execute quantitative market research surveys to better understand consumer behavior in the vitamins & supplements category.
Collaborate with the cross-functional team to translate research findings into actionable strategies to support innovation, sales pitches, and overall strategy.
Plan, coordinate, and assist with various brand strategies and Boston promotional events. This includes managing logistics for events like the sampling days, trade show participation, etc.