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Brand Manager – Global Social
| Company | Strava |
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| Location | San Francisco, CA, USA |
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| Salary | $95000 – $105000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4+ years of Social Media / Content experience
- Consistent record as a social media strategist for a consumer brand and/or agency
- Experience working in a global environment
- Ability to flex between strategic thinking and execution
- Passionate about turning social and consumer data into actionable insights and strategy
- Savvy with collaborative and creative software such as Sprinklr, CreatorIQ, Asana, and Figma
- Ability to craft and refine social copy and creative
Responsibilities
- Develop, manage and evolve the editorial calendar for Strava’s social channels
- Partner with internal creative and freelance writers/photographers to advise content strategy for Strava’s global social media channels
- Manage social reporting by using qualitative and quantitative metrics to gather meaningful insights and develop actionable strategies
- Develop content briefs that connect brand objectives with creative concepts for athletes, creators, and brand partners
- Ideate and support on wider marketing initiatives like product launches, brand campaigns, community events, etc.
Preferred Qualifications
- Bringing fresh, exciting ideas and channel-specific approaches to the team
- Remaining curious and seeking to understand emerging trends
- Exhibiting a comfortable approach to working across cross-functional teams
- Keeping up with trends in culture, media, and the social landscape
- Not being afraid to go big, have fun and try something new
