Brand Director
| Company | Patreon |
|---|---|
| Location | San Francisco, CA, USA, New York, NY, USA |
| Salary | $220000 – $330000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- Strategic thinker with a track record of developing and executing multi-channel marketing roadmaps, ensuring alignment between brand storytelling, growth objectives, and business outcomes.
- Proven ability to drive cross-functional collaboration at scale, influencing senior stakeholders and aligning diverse teams—including creative, growth, and product marketing—to deliver cohesive brand experiences.
- Expert-level knowledge of brand performance measurement frameworks, with the ability to develop and refine proprietary metrics that drive brand equity, customer lifetime value, and competitive differentiation.
- Experience architecting and overseeing an annual brand calendar that harmonizes product launches, cultural moments, and market trends to drive sustained engagement and category leadership.
- Deep proficiency in integrating qualitative and quantitative data insights to craft compelling narratives that guide brand strategy, campaign optimization, and long-term market positioning.
Responsibilities
- Crafting Patreon’s strategic plan and brand narrative by diving deep into market and consumer insights, as well as the broader cultural context.
- Collaborating extensively with key team members from marketing, product, and communications teams to ensure an integrated and impactful approach across brand campaigns and marketing efforts.
- Shaping and driving the brand’s storytelling direction and calendar, backed by substantial support to bring the vision to life.
Preferred Qualifications
-
No preferred qualifications provided.