Brand & Content Associate
| Company | CSL |
|---|---|
| Location | Remote in USA, Boca Raton, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree in marketing, business, or related field experience
- Must have 3 to 5 years of experience in content, editorial, social, or similar experience
- Knowledge of digital marketing and social media platforms, content marketing trends, personas, and audience segmentation
- Experience with content development and implementation
- Create high-quality, SEO content, knowledge of SEO best practices, and keyword research tools
- Experience using analytics tools to monitor performance, analytical mindset to interpret data and metrics to improve content
Responsibilities
- Develop quarterly content plans that align with the comprehensive content strategy and messaging framework
- Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets
- Maintain CSL Plasma’s social media channels, ensuring all profiles are up to date with accurate information for donors
- Research and identify latest social media trends and platforms, staying current with industry best practices and regulations
- Maintain and evolve brand & copy guidelines to maximize value of brand expression, in both English and Spanish
- Collaborate to create adhoc content, examine brand metrics, identifies trends, and provide recommendations to Marketing Leaders
- Collaborate with teams to gather information and develop content that supports marketing projects
- Keep partners informed of content plans, performance and seek input for optimization
Preferred Qualifications
-
No preferred qualifications provided.