BALENCIAGA Public Relations Specialist

BALENCIAGA Public Relations Specialist

Requirements

• 5+ years experience working in fashion public relations
• Excellent editorial contacts at the highest levels for all major national publications
• Established connections with PR & Marketing agencies
• Strong experience within sample trafficking, managing interns & assistants, coordinating press days & scheduling press appointments
• Understanding of luxury environment & general media and VIP landscape
• Detail and action oriented paired with solid analytical, time management and organizational skills
• Demonstrated skills, knowledge and experience in the support of communication and public relations activities at large
• Strong relationships within media titles at the Market level and above
• Strong existing relationships with fashion influencers and leaders is required
• Strong interpersonal, communication and presentation skills and the ability to work effectively with a wide range of media outlets
• Ability to travel internationally and domestically

Responsibilities

• Manage print sample trafficking for the North American, Central and South American markets
• Work directly with HQ on all sample needs
• Manage seasonal PR sample order
• Oversee press credit distribution, archive and reporting
• Oversee management of showroom, data management tools, inventory, clipping, contact databases
• Monitor & analyze earned media in print and digital
• Communicate brand image activities internally across corporate and retail teams
• Manage/train PR assistant/s, coordinator/s and intern/s to assist PR office with daily logistic needs, while simultaneously checking their work on the following areas: Sample packing and deliveries, Ensuring timely returns, Creating accurate loan records, Placing global shipments
• Maintain the Press Archive
• Support in the creation of the AMER PR strategy
• Support all event needs including: List creation, Support the PR Manager/Director in organizing attendance and appointments for main collection shows in person or remotely, Organizing appointments for pre-collection press days, Identifying PR opportunities surrounding event activity
• Manage seasonal refresh of the showroom with the Visual Merchandising team
• Cultivate and maintain working relationships with key editors
• Manage PR photography for New Store Openings in collaboration with the Visual Merchandising and Image teams
• Manage HQ Image requests including samples, photo approvals, store photos, and more
• Support AMER Merch Department by managing Monthly Merch Credit Report, understanding merch priorities and deliveries to better assist with PR and Communications strategy
• Support AMER PR and Communications team VIP efforts

Preferred Qualifications

• Strong relationships with fashion influencers and leaders is required
• Inspiring through change. At ease dealing with ambiguity.
• Understand & appreciate differences. Flexibility & open-mindedness.