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B2B Marketing – PMM Sr. Manager
| Company | Weedmaps |
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| Location | Irvine, CA, USA |
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| Salary | $153000 – $184552 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 8+ years of B2B marketing/sales experience, with a focus on product marketing management, go-to-market strategy, and demand generation.
- Proven experience leading and growing high-performance marketing teams.
- Strong understanding of B2B customer acquisition, retention, and product adoption strategies.
- Expertise in market research, competitive analysis, and data-driven decision making.
- Experience working closely with sales teams to drive revenue growth through effective product positioning and marketing strategies.
- Excellent communication skills with the ability to craft clear, persuasive messaging for a variety of audiences.
- Strong project management skills and the ability to manage multiple initiatives simultaneously.
- Comfortable being client facing for new product GTM and receiving client feedback.
- Ability to work collaboratively across cross-functional teams and with senior leadership.
Responsibilities
- Build, manage, and execute the product marketing strategy for B2B and B2C products, client and user satisfaction, and product adoption.
- Work with leadership to build out capacity needs, processes, and cross-functional structure for the function.
- Own the product positioning and messaging, ensuring it aligns with our company’s overall marketing and business objectives.
- Develop product go-to-market strategies for new product launches, enhancements, and feature rollouts.
- Partner with Sales to drive product adoption and support revenue growth.
- Conduct deep market research and competitor analysis to identify trends, opportunities, and threats in the industry.
- Bring ideas and strategies to the table based on industry insights to add to our product offerings.
- Provide leadership with actionable insights on market dynamics, competitor positioning, and emerging trends to inform business strategy.
- Partner closely with Sales, Product, and Customer Success teams to align on product launches, sales enablement, and customer journeys.
- Partner with teams launching new verticals and supporting integrating these into our workflows.
- Act as the internal product evangelist, ensuring that all teams understand the product and can effectively communicate its benefits and features.
- Define KPIs and success metrics for all product marketing activities and ensure consistent tracking and reporting.
- Drive continuous optimization of marketing campaigns and product strategies based on data-driven insights and performance analysis.
- Ensure efficient budget management for product marketing initiatives while maximizing ROI.
Preferred Qualifications
- Experience in cannabis industry
- Familiarity with marketing automation tools, CRM systems, and analytics platforms (e.g., Salesforce)
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
