Awm – Marcus by Goldman Sachs – Integrated Marketing – Vice President

Awm – Marcus by Goldman Sachs – Integrated Marketing – Vice President

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of experience in marketing, with at least 5 years in an integrated or brand marketing leadership role.
• Minimum of 3 years experience at a consumer financial institution, ideally in fintech or banking or fast-paced digital consumer business.
• Proven track record of developing and executing successful cross-channel campaigns with measurable business results.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Experience managing and developing a team of marketing professionals.
• Strong financial acumen and experience managing marketing budgets.
• Able to work in a regulatory environment with legal & compliance partners.

Responsibilities

• Refresh and maintain audience strategy, market trends, and competitive landscape, working with research and acquisition teams.
• Develop new brand vision and architecture for business and map to all customer touchpoints (e.g., advertising, web, communications).
• Oversee creative development and advertising process.
• Develop integrated go-to-market plan across owned, paid and earned channels with clear priorities, KPIs, ROIs, and resource allocation.
• Oversee execution, launch campaigns, working with paid media team and agency partners.
• Develop measurement infrastructure including holistic brand health measurements to measure and analytic impact of efforts.
• Build out a brand and integrated marketing infrastructure, including operating model with acquisition team.
• Identify key talents to hire to build integrated marketing capabilities at company; lead, mentor and develop a high-performing team.
• Oversee our creative agency strategy and manage day to day relationship.
• Work with PR team on any press releases, media outreach, content strategy.
• Keep pace on competitive landscape and spend.

Preferred Qualifications

• Good balance of strategic thinking as well as execution. Performance and impact driven.
• Intellectually curious; willing to challenge the status quo.
• Ability to effectively manage complex and/or multiple projects to completion on time autonomously.
• Strong interpersonal, matrixed team relationship management skills.
• Strong attention to detail and proactive risk management mindset.