AVP – Public Relations

Bachelor’s degree and/or equivalent experience
5+ years of experience in PR/communications
Hands-on management of social media channels
Fundamental understanding of social communication and messaging, preferably in a B2B environment
Demonstrated experience using social monitoring, publishing and listening tools, including Brandwatch, Hootsuite and Google

Developing, planning and executing social media editorial and content strategy across Cross River social media channels
Supporting the Communications and Marketing teams with initial drafts of publicity materials (awards, press releases, blogs, etc.)
Helping to develop and deploy product, partnership and brand campaigns for multiple audiences
Ensuring ‘social voice’ messaging and assets are on brand, accurate and engaging
Targeting key audiences to cultivate an engaged social media following
Partnering with our talent team to highlight life at Cross River
Possessing total awareness of current events and trending topics
Leveraging analytics, research, and best practices to decide how to produce and package content
Monitoring trends in social tools, applications, channels, design and strategy
Monitoring the industry and be aware of market changes, reputational concerns and industry developments
Establishing key benchmarks/ KPIs for measuring the impact and effectiveness of social media efforts
Develop a monthly dashboard of key performance metrics across all owned channels
Compiling reports from PR and social media campaigns and providing analysis of social media success

Creative thinker with flawless attention to detail
Strong track record of developing a successful social editorial strategy
Organized, great communicator with stellar presentation skills
Ability to build relationships, both inside the team and with external stakeholders
Great sense of humor, confident and self-motivated with a positive mindset
Proactive, inquisitive and a fast learner
Experience running communications campaigns at a FinTech company