AVP Marketing – Ecommerce Solutions
| Company | Synchrony Financial |
|---|---|
| Location | Newport Beach, CA, USA, Bentonville, AR, USA, Stamford, CT, USA, Chicago, IL, USA, Altamonte Springs, FL, USA, Charlotte, NC, USA, Alpharetta, GA, USA, New York, NY, USA, Draper, UT, USA, Cincinnati, OH, USA |
| Salary | $90000 – $155000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s Degree or, in lieu of a degree, a high school diploma and 8 years of marketing experience
- A minimum of 5 years of SMB marketing experience and/or 5 years of credit card marketing experience
- Good understanding of credit, payment products and digital marketing
- Ability to travel up to 20% of the time
Responsibilities
- Develop and execute programs to drive merchant growth the across the entire merchant lifecycle – acquisition, engagement, retention
- Develop and execute B2B omni-channel marketing strategies and campaigns, including traditional, digital, trade shows and partner channels
- Implement, manage, and optimize automated, triggered marketing campaigns throughout the merchant lifecycle
- Create guidelines on digital best practices for merchants to integrate financing into their website strategies and all other digital marketing channels
- Champion digital UX for merchants and customers to drive maximum adoption and utilization while increasing merchant/customer satisfaction and profitable sales growth
- Manage cardholder communications across a variety of digital, direct app, and offline channels, throughout the customer journey including servicing channels
- Partner with Analytics to track and communicate campaign performance, identify trends, and develop/alter approach
- Work with SalesForce, Marketing Cloud, Astra, outside vendors/partners, COPS, IT, Performance Marketing, etc. to ensure efficient and compliant marketing campaigns
- Manage marketing budget tracking, invoice processing & monthly reconciliation for specific marketing programs and special initiatives
- Maintain a strong understanding of competitor products and experiences and find opportunities to continue to enhance merchant and customer experience
- Perform other duties and/or eCommerce Solutions projects as assigned
Preferred Qualifications
- Commitment to flawless execution, including following all processes and requirements
- Knowledge or experience with any of the following: Salesforce, Marketing Cloud, Workfront, Coupa, Rapid, or Business Center
- Experience within B2B retail financing sector, understanding of payments industry
- Marketing experience, including website management, development and/or digital marketing planning and execution
- Experience in web analytics, attribution analysis, and digital media optimization
- Strong project management, organized, and detail oriented
- Excellent oral and written communication skills
- Curious, flexible, high energy, self-starter with an emphasis on action
- High attention to detail and proven ability to work cross functionally in a fast-paced, complex, environment and manage multiple projects
- Strong verbal and written communication and presentation skills
- Quantitative and creative acumen