AVP – Enterprise Business Lead – Digital

AVP – Enterprise Business Lead – Digital

Requirements

• Bachelor’s degree in Business, Marketing, Data Analytics, or a related field; advanced degree (MBA or equivalent) preferred.
• 10+ years of experience in digital strategy, eCommerce, or related roles.
• Proven experience in driving digital revenue growth through engagement strategies for large-scale enterprise customers.
• Strong data analysis and insights capabilities to identify customer issues and optimize platform performance.
• Experience leading cross-functional teams and partnering with development and strategy teams to enhance customer experience.
• Ability to manage business case development, secure capital investments, and drive digital transformation efforts.
• Expertise in Agile methodologies and the ability to work effectively within Agile teams to align development with strategic goals.
• Experience working in a highly matrixed organization.
• Background in telecommunications or enterprise business solutions.
• Familiarity with digital service and customer support strategies for enterprise clients.
• Understanding of emerging digital trends and customer engagement strategies.
• Strategic thinker with a strong focus on execution and results.
• Exceptional communicator, with the ability to articulate complex concepts clearly and effectively to diverse audiences, including executive leadership, cross-functional teams, and external stakeholders.
• Data-driven decision-maker with a deep understanding of customer behavior and digital engagement.
• Adaptable leader with a passion for digital transformation and enterprise growth.
• Customer-centric mindset with a focus on designing and implementing digital solutions that enhance customer satisfaction and loyalty of Enterprise customers.

Responsibilities

• Develop and lead the digital strategy for Enterprise customers with a clear roadmap focused on engagement and customer value.
• Define and establish a comprehensive Enterprise digital platform strategy, serving as the roadmap for our digital technology investment, tailored to our Enterprise customers’ needs.
• Develop and implement digital solutions that enable Enterprise customers to efficiently manage their accounts with AT&T, ensuring a seamless and positive user experience that drives customer satisfaction (CSAT) and drives the adoption of add on services to grow Average Revenue Per User (ARPU).
• Lead business case submissions for platform development, ensuring the required capital investment to improve customer experience and resolve critical challenges.
• Partner with key teams across the organization including Technology, Operations, Product and more to ensure strategic alignment to deliver digital experiences for Enterprise.
• Act as the Enterprise Business Unit representative within agile development teams, ensuring development efforts align with business needs and customer requirements.
• Deliver measurable digital volume growth for Enterprise customers.
• Identify and address key customer pain points through data-driven insights and targeted solutions.
• Optimize digital platform performance to enhance customer engagement and retention.
• Ensure alignment between platform development, business strategy, and customer needs.
• Improve customer satisfaction (CSAT) scores and increase platform adoption rates among Enterprise customers.
• Secure necessary capital investments for platform enhancements and customer experience improvements.

Preferred Qualifications

• Advanced degree (MBA or equivalent) preferred.