AVP Digital Strategy – GTM

AVP Digital Strategy – GTM

Requirements

• 12+ years of experience in digital strategy, go-to-market planning, or marketing leadership roles.
• Proven experience leading multidisciplinary teams across strategy and execution in a fast-paced, matrixed environment.
• Strong financial and quantitative acumen with a deep understanding of performance measurement, forecasting, and optimization.
• Deep understanding of digital marketing, e-commerce, and content ecosystems.
• Strong strategic thinking and analytical skills, with the ability to connect business goals to actionable plans.
• Exceptional leadership, communication, and cross-functional collaboration capabilities.

Responsibilities

• Lead a cross-functional team of strategic leads responsible for Campaign Strategy, Offer Strategy, Product Strategy, and Content Strategy.
• Develop and execute the go-to-market strategy for digital touchpoints, ensuring timely, relevant, and effective delivery of products, offers, and campaigns.
• Serve as the digital GTM counterpart to audience-focused digital experience leaders, aligning on execution while maintaining strategic ownership across lines of business.
• Define the strategy for how content supports GTM initiatives across the end-to-end customer journey, ensuring clarity, consistency, and performance.
• Partner with performance, experience, product, and marketing teams to align GTM initiatives with enterprise priorities and growth goals.
• Drive collaboration across digital and business units to deliver integrated plans that maximize customer impact and business value.
• Establish and maintain frameworks for prioritization, messaging alignment, and creative/content development that support scalable, high-performing campaigns.
• Lead financial accountability for campaign, offer, and product GTM execution across digital—ensuring performance is forecasted, measured, and optimized.
• Leverage analytics and performance insights to continuously refine GTM plans, improve ROI, and drive sustainable revenue growth.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Digital Strategy, or related field; advanced degree (MBA or equivalent) preferred.
• Background in telecom, technology, or subscription-based services.
• Experience working in enterprise-level environments with multiple customer segments.
• Familiarity with performance marketing and digital conversion optimization techniques.