Audience Operations Analyst
| Company | Bombora |
|---|---|
| Location | Reno, NV, USA, New York, NY, USA |
| Salary | $65000 – $75000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- A bachelor’s degree from 4-year university, or equivalent experience preferred
- Customer service oriented; responsiveness to inbound requests is critical
- Methodical, highly organized, and detail-oriented
- Ability to successfully operate autonomously, and as a member of a team, to complete tasks in a timely manner
- Proficient in Microsoft Excel
- Strong problem-solving skills
Responsibilities
- Facilitate delivery of custom data deliverables to ad-buying platforms. Stay abreast of industry trends and best practices in audience distribution.
- Serve as primary point of contact for customer data requests via our service desk
- Assist clients in devising creative and effective targeting strategies at the pre-sales stage. Utilize internal analytics tools and techniques to develop meaningful audience segments based on demographics, behaviors, and intent data. Employ data visualization tools to present findings effectively.
- Collaborate with internal teams to understand client goals and translate them into targeted audience recommendations. Identify opportunities for audience expansion and optimization, ensuring campaigns reach the desired target audience.
- At times collaborate with the Product, Sales, and Engineering teams to further develop and improve Bombora’s Audience Solutions and Measurement products.
- Support customer growth through client calls, demos, and troubleshooting consultation.
Preferred Qualifications
- Knowledge of digital advertising ecosystem including ad serving
- Demand Side Platform and Data Management Platform technologies. (The Trade Desk, DV360, Xandr, LiveRamp, Eyeota, BlueKai, Adobe Audience Manager, etc.)
- Passion for data or technology