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Associate Product Marketing Manager
| Company | Aura |
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| Location | Boston, MA, USA |
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| Salary | $80000 – $115000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Bachelor’s degree or equivalent practical experience
- 5+ years experience in marketing
- 3+ product marketing within B2C
- Strong project management skills with a focus on delivering high-quality results in a fast-paced environment with a proven record of flawless execution
- Proven ability to collaborate effectively across departments and functions to drive alignment and achieve business objectives.
Responsibilities
- Contribute to Aura’s business growth by collaborating with the Marketing Acquisition teams and external partners to test new customer segments, channels, and funnel strategies.
- Develop and optimize customer journey touchpoints to improve conversion and engagement.
- Collaborate with partners to collect insights and requirements that drive performance improvements.
- Create and refine pricing offers, creative assets, landing pages, and enrollment funnels that meet business goals and deliver an exceptional customer experience.
- Work cross-functionally with teams such as Product, Design, Analytics, Marketing Acquisition, and Sales to align on key milestones and project deliverables.
- Identify inefficiencies in workflows and processes, and partner with stakeholders to implement operational improvements.
- Deliver high-quality campaigns grounded in clear, measurable business goals.
- Help shape and execute GTM strategies for new product features and updates.
- Conduct quantitative and qualitative research to better understand target customer segments.
- Synthesize insights into actionable recommendations for Product, Marketing, and customer-facing teams.
- Contribute to successful product launches by developing messaging frameworks, pricing and packaging proposals, sales training materials, and creative briefs for channel assets.
- Ensure all GTM initiatives are well-coordinated and deliver a seamless, high-impact customer experience.
Preferred Qualifications
- Experience in cyber-security industry a plus
- Excellent communication, analytical and quantitative skills
- Experience with project management tools and operational experience designing and monitoring process to streamline workflows
- Possess great passion and empathy for the customer. Demonstrated ability to utilize user research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
- Demonstrated ability to drive measurably successful product launches and campaigns
- Ability to work on multiple projects in a fast-paced dynamic environment
