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Associate Performance Marketing Manager
| Company | MasterClass |
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| Location | San Francisco, CA, USA |
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| Salary | $100000 – $116500 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3+ years in Paid Marketing roles; 1+ years hands-on with Google Ads or a Programmatic DSP
- Deep knowledge of self-serve ad platforms (e.g., Google Ads, Meta, Snap, Twitter, DV360, TTD) and industry best practices in bidding, targeting, creative, and trends
- Firm grasp of marketing KPIs (CTR, CVR, CPM, CPA, ROAS) and performance optimization techniques (A/B testing, multivariate testing)
- An analytical mindset with proficiency in Excel/Google Sheets and data-driven decision making
- Strong organizational skills, attention to detail, and ability to manage projects independently
- Collaborative team player comfortable working cross-functionally in a fast-paced environment
- Bachelor’s degree in marketing, business, or related field
Responsibilities
- Monitor and optimize paid media campaigns in Google Ads and Programmatic DSPs
- Set up campaigns, ensure integrations are functioning, and adjust tactics to improve CPA, ROAS, and revenue outcomes
- Pull daily/weekly performance reports and analyze key KPIs
- Prepare ad hoc reports for internal stakeholders
- Collaborate on testing strategies, including A/B tests, Conversion Lift, and Incrementality Testing
- Support initiatives like landing page testing, creative performance analysis, and briefing for new asset development
- Scope varies based on evolving business needs
Preferred Qualifications
No preferred qualifications provided.
