Associate Omnichannel Marketing Director

Company	Neurocrine Biosciences
Location	San Diego, CA, USA
Salary	$170400 – $246800
Type	Full-Time
Degrees	Bachelor’s, Master’s
Experience Level	Senior, Expert or higher

Requirements

BS/BA degree in marketing, communications, or life sciences and 10+ years of experience in digital or omnichannel marketing OR
Master’s degree in marketing, life sciences or business administration and 8+ years of similar experience as noted above
Understanding of compliance and regulatory related concepts that govern biopharmaceutical commercial activities, or similar experience from other regulated industries
Understanding and demonstrated experience with marketing in industries with complex buying processes (B2B, account-based, etc.)
Strong knowledge of marketing fundamentals with ability to align brand marketing and customer behavioral objectives to a comprehensive strategy that encompasses customer segmentation, channel-mix, and content strategy
Expert analytical skills with the ability to interpret data and make data-driven decisions
Proven ability to assess and synthesize insights to inform customer engagement strategy and journey design through persuasive storytelling that brings meaningful and actionable context to drive more data-driven decision making
Emerging as an internal thought leader with technical and/or business expertise
Applies in-depth knowledge of own area of expertise to solve problems
Applies expertise to manage critical projects and/or relationships
Integrates analysis of business objectives and strategic direction to resolve problems and recommend solutions
Has input into short-term strategy and may be involved in long-term strategy on a functional level
Strong communications, problem-solving, analytical thinking, influencing skills

Responsibilities

Establish trust and credibility with Brand Marketing as a data-driven customer engagement expert that provides critical knowledge to propel the strategic imperatives of the brand forward
Perform in-depth analysis of behavioral and attitudinal customer insights to inform optimal engagement opportunities and channel-mix investment choices
Collaboratively design customer engagement journeys for customer segments to drive personalization with the right channels and content that are based on a deep understanding of the customer and the brand strategic imperatives
Support the creation of cross-channel customer engagements through detailed campaign design, business rules, measures, and required metadata to support measurement and analytics
Collaborate with key stakeholders (Marketing, Analytics, Sales) and agencies/vendors (media, third party program partners, etc.) to recommend channel investments
Define success measures for omnichannel campaigns and monitor performance against objectives while in-flight and retrospectively
Partner with Insights & Analytics to understand the business impact of campaigns and uncover insights to drive continuous optimization
Educate and upskill the brand teams and other stakeholders on customer engagement strategies, frameworks, and omnichannel capabilities as required
Provide input to help shape the evolution of capabilities that improve customer engagement and business growth
Document and share omnichannel best practices to reinforce learnings and successful outcomes
Performs other duties as assigned

Preferred Qualifications

No preferred qualifications provided.