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Associate – Media Monitoring
| Company | TD Bank |
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| Location | Toronto, ON, Canada |
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| Salary | $59500 – $84000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level |
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Requirements
- 3+ years of experience in a corporate communications, marketing or agency environment, or comparable communications experience.
- Undergraduate degree in communications, public relations, or relevant professional certifications, designations, or equivalent required.
- Understanding of media landscapes, including traditional press, broadcast, digital news, and social media.
- Experience using media monitoring platforms, Excel, InfoDesk, PowerPoint, or data visualization tools are a plus.
- Ability to work under tight deadlines and manage multiple priorities in a fast-paced environment.
- Strong analytical and research skills with an ability to synthesize large amounts of information.
- Maintain flexibility in working hours to support crisis situations, including after-hours monitoring when urgent media developments arise.
Responsibilities
- Conduct daily pro-active and re-active tracking of media coverage related to the organization, its competitors, and the industry across various channels, including print, online, broadcast, and social media.
- Use media monitoring tools and manual processes (e.g., Meltwater, Cision, Sprinklr, Factiva) to gather, analyze, and interpret coverage.
- Set up and refine searches, keyword tracking, and real-time alerts within media monitoring platforms to enable self-serve access.
- Compile and distribute regular reports summarizing media coverage.
- Monitor competitor activity and industry conversations to support benchmarking insights.
- Assist in real-time media monitoring during crisis situations, providing rapid reporting and escalating potential reputational risks.
- Identify emerging news cycles and discussion topics that could affect the organization, to support actionable insights that inform proactive and reactive media strategies.
- Work closely with internal teams to provide media insights and support strategic communications initiatives.
- Provide backup support for email distribution, ensuring timely and accurate dissemination of internal enterprise communications.
Preferred Qualifications
- Experience using media monitoring platforms, Excel, InfoDesk, PowerPoint, or data visualization tools are a plus.
