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Associate Marketing Specialist – Demand Generation
| Company | First American |
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| Location | Orange, CA, USA |
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| Salary | $54525 – $72700 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Junior, Mid Level |
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Requirements
- 2+ years of experience in a marketing role with exposure to digital or demand generation programs
- Excellent verbal and written communication skills
- Strong organizational skills with a focus on managing deadlines and campaign details
- Experience with HubSpot or similar marketing automation tools
- Understanding of digital marketing channels and KPIs (CTR, CPL, conversion rates)
- Familiarity with CRM platforms (e.g., Salesforce) and basic reporting/analytics
- Self-starter with a growth mindset and strong attention to detail
Responsibilities
- Build and launch email campaigns in HubSpot, including segmentation, testing, automation workflows, and analytics tracking
- Support execution of paid demand generation programs (e.g., LinkedIn, Google Ads), assisting with creative, copy, targeting, and budget tracking
- Assist in lead scoring, routing, and nurturing strategies in coordination with Sales and CRM teams
- Maintain campaign timelines, calendars, and detailed checklists to ensure timely execution
- Help optimize landing pages, lead forms, and marketing workflows to improve conversion rates
- Analyze performance across campaigns and create reports with insights and recommendations
- Support webinars and virtual events that contribute to lead generation goals
- Maintain list hygiene and CRM integrity for marketing contact data
Preferred Qualifications
No preferred qualifications provided.
