Associate Marketing Planning Manager – Credit Card Engagement
| Company | TD Bank |
|---|---|
| Location | Mt Laurel Township, NJ, USA, New York, NY, USA, Portland, ME, USA, Wilmington, DE, USA |
| Salary | $33 – $54 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Undergraduate degree or relevant professional certifications, designations, or equivalent required
- 5+ years relevant experience
- Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
- Knowledge of current and emerging competitor and market trends
- Knowledge of risk management environment, standards and regulations
- Ability to manage a budget and work within the constraints of that budget
- Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
- Ability to exercise sound judgement in making decisions
- Ability to communicate effectively in both oral and written form
- Ability to work collaboratively and build relationships
- Skill in using analytical software tools, data analysis methods and reporting techniques
- Skill in using computer applications including MS Office
- Ability to analyze, organize and prioritize work while meeting multiple deadlines
- Ability to work successfully as a member of a team and independently
- Ability to handle confidential information with discretion
Responsibilities
- Creates integrated marketing campaigns that meet business and marketing strategies and objectives
- Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
- Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
- Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
- Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
- Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
- Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
- Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets
- Analyzes past results and makes recommendations to maximize return on investment
- Evaluates effectiveness of in market activity – Post Implementation Review (including recommendations)
- Tells our Story – effectively communicates the results and sells the value of marketing
- Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion
- Navigates through roadblocks by engaging key stakeholders/sponsors
- Leads multi-functional teams through the project
- Tracks and manages budget against plan, meeting all financial reporting requirements
- Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data
- Uses data combined with judgement and intuition to make recommendations and drive action
- Utilizes data to tell our story and make recommendations that are simple and concise
- Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems
Preferred Qualifications
- Develop and implement comprehensive multi-channel marketing programs that includes automation, segmentation, personalization, A/B testing, reporting
- Expertise in direct / targeted marketing strategy and execution
- Experience in development of targeting matrices, agency briefs, results summaries, and marketing plans
- Excellent communication, organizational, project management and collaboration skills
- Need to be detail-oriented
- Demonstrated ability manage multiple projects and priorities
- Continual review and improvement in email performance
- Experience working with and leading cross-functional teams and managing expectations from a variety of individuals throughout the teams
- Excellent editing and proofreading skills
- Strong skills in delivering campaign analytics and strategic recommendations
- Proven problem solving, negotiation and decision-making abilities
- Experience with creative evaluation
- Comfortable with ambiguity
- Be a strong team player and have a positive and ‘can-do’ attitude
- Experience in Credit Card products a plus
- Experience with email marketing platforms (SFMC), including journey building, workflow automation, and lead nurturing programs is a plus