Associate Marketing Manager – Forage Genetics

Associate Marketing Manager – Forage Genetics

Requirements

• Bachelor’s degree in marketing, sales, or communications or equivalent years of experience
• Minimum 8 years successful experience in agriculture marketing (additional sales or operations experience a plus)
• Ability to work independently and in cross-functional teams
• Proven ability to interact well with customers, suppliers, employees and management at all levels
• Proven ability to solve and resolve issues quickly and effectively
• Demonstrated computer skills in Microsoft suite of products (Outlook, Word, Excel, Access, PowerPoint)
• Travel 15-25%

Responsibilities

• Support the development and implementation of the FGI pricing and product strategy to grow trait adoption, maximize profitability, deliver customer value and align with overall FGI business strategy
• Leverage industry trends, insights, and market sizing data to drive informed decisions and achieve impactful results
• Monitor and report on the effectiveness of pricing strategies and marketing programs
• Lead pricing execution across US and international for FGI seed brands and Private Label
• Engage with sales, review with leadership, partner with product marketing & production manager
• Work with the internal pricing team for direct support & system alignment
• Work with product manager to align product launches, lifecycles, allocations, product shortages, substitutions and discontinued products
• Define and document price process
• Support ongoing sales, operations and customer service pricing needs
• Lead the development of marketing programs to support FGI seed brands and private label
• Engage sales, evaluate market needs, analyze financial impact, review with legal and seek sales/marketing leadership approval
• Own relationship with external vendors and coordinate any program needs
• Write-up programs, including budget/financial impacts and work with program administrator and finance to ensure understanding and approvals
• Develop tools to support the tactical execution of the programs, working closely with sales to understand needs
• Support ongoing sales, operations and customer service program needs
• In partnership with channel manager, ensure communication of trait supporting activities and tools to licensees. Including, but not limited to print/digital, advertising, direct mails, tech sheets, etc.
• Develop tools/resources specific to licensee needs to support licensed business. Including but not limited to bag/tag guidelines, TUG, stewardship
• Support trait specific marketing events and activities as needed
• Collect, document and store all current legal agreements and create a summary document of all current agreements

Preferred Qualifications

No preferred qualifications provided.