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Associate Manager – Product Marketing
| Company | Dine Brands Global |
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| Location | Pasadena, CA, USA |
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| Salary | $90000 – $105000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s, MBA |
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| Experience Level | Mid Level |
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Requirements
- Bachelor’s degree in Marketing, Business or related field and 3-4 years applicable work experience
- or MBA degree and 1-2 years applicable work experience
- Exceptional organization and project management skills to manage multiple projects and timelines
- Demonstrated ability to establish strong working relationships with internal/external partners
- Nimble and flexible with creative thinking and problem-solving abilities
- Excellent written & verbal communication skills, strong presentation skills
- Proficient in Microsoft Office (Outlook, Excel, PowerPoint, Word)
Responsibilities
- Execute Core, LTO, and Value menu strategies by guiding products through development pipeline
- Manage brainstorming and ideation of new item concepts, platforms, initial names and positioning
- Partner with Consumer Insights, Culinary, Operations, and other cross-functional teams to develop and test new menu items
- Build foundational understanding of supply planning & procurement process
- Support systemwide launch of annual Brand Calendar promotions
- Ensure roll-out materials (recipes, training job aids, field communications) are consistent with Product Marketing expectations
- Provide direction and guidance to prepare POS and Publishing Services for in-restaurant and online menu deployment
- Partner with Brand Experience to craft campaign briefs for both internal and external partners in creative production
- Review creative assets including but not limited to POP, Video, Website, Digital, Email and Social
- Build support and rapport through effective communication across the organization
- Update project performance to manager, cross-functional team, and agencies on an ongoing basis
- Monitor business performance and industry trends to become a category expert
- Partner with Business Analytics to interpret data and develop fact-based recommendations based on approved success criteria when needed
Preferred Qualifications
- Preferred experience; Brand or product management in a national chain restaurant, agency, or consumer packaged goods (CPG) environment
- Franchise-based business experience is a plus
