Associate Manager – Off-Premise

Associate Manager – Off-Premise

Requirements

• 2-3 years of experience in project management, business analytics, and/or marketing campaign execution
• Experience running direct-to-consumer eCommerce platforms and programs within a national restaurant chain strongly preferred
• Background in user experience analysis, operations, and process improvement
• Strong ability to analyze marketing campaign effectiveness
• Highly detail-driven, solution-oriented, and analytical mindset
• Excellent problem-solving and critical thinking skills
• Talent for cross-collaboration; experience working with multiple teams within one company
• Demonstrated communication and organizational skills
• Desire to learn and grow within a fast-paced, constantly changing work environment

Responsibilities

• Execute off-premise marketing strategies from creation to completion
• Collaborates with Marketing team to incorporate off-premise opportunities within brand communications and product development.
• Develops impactful menu, pricing, and promotional initiatives to build delivery and online orders, sales, and profitability.
• Maintains effective cost controls in support of these initiatives and all promotions with 3rd party partners.
• Partner with internal teams to craft campaign briefs for both internal and external partners in creative production.
• Continuously evaluate and improve the end-to-end guest experience, including leading campaign postmortems and reporting.
• Support systemwide updates of off-premise enhancements and promotions
• Organizes and drives day-to-day progress of programs with regard to calendar, budget, and scope.
• Assist franchisees with promotions, menu, and other marketing related needs.
• Maintains a promotional calendar informed by a test and learn approach and aligned to through the IHOP leadership and franchisee teams.
• Build support and rapport through effective communication across the organization
• Partner with the culinary and operations teams go-to-market strategies for off-premise offerings, menu development, and packaging.
• Build strong partnerships with cross-functional finance, operations, supply chain, and technology teams to translate strategic ideas into action – including menu innovations, marketing campaigns and promotions.
• Works with internal teams to conduct ongoing customer research to monitor quality of delivery and online orders.
• Create and present professional level updates as needed.

Preferred Qualifications

• Franchise-based business experience is a plus