Associate Growth Engagement Manager
| Company | Robinhood |
|---|---|
| Location | Menlo Park, CA, USA, New York, NY, USA |
| Salary | $86000 – $130000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree from an accredited college or university
- 4+ years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field
- Analytical approach and experience with related tools/concepts: Excel, A/B testing, relational databases
- Results oriented approach – with the humility, drive, and creativity to get it done
- Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing
- Familiarity with SQL and / or HTML a plus
Responsibilities
- Own the strategy of lifecycle journeys and campaigns: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement.
- Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys
- Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences
- Generate hypotheses driven by data to improving marketing performance, design and implement A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
- Drive the creative development & iteration pipeline applying takeaways from your A/B
Preferred Qualifications
- Familiarity with SQL and / or HTML a plus