Associate Experiential Marketing Lead
| Company | Unilever |
|---|---|
| Location | Englewood, NJ, USA, Union City, NJ, USA |
| Salary | $86080 – $129120 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Junior, Mid Level |
Requirements
- Proven Experiential Marketing: Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
- Track Record in Beauty (preferred): Experience within the beauty industry or with beauty brands is highly advantageous, understanding the target audience and trends.
- Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery.
- Digital Marketing Exposure: Familiarity with digital marketing channels, tactics, and their role in amplifying brand experiences.
Responsibilities
- Develop and execute innovative and engaging brand experiences that connect with the target audience, reinforce brand positioning, and drive measurable results.
- Lead the planning and execution of consumer, influencer and PR editor events, creating memorable moments that enhance brand equity and drive sales.
- Lead the planning of New York Fashion Week tentpole twice a year, including designer partnerships, activations and brand partnerships.
- Manage media and audio partnerships to bolster brand equity or product campaigns.
- Collaborate with the Influencer Marketing, PR and Content team to integrate partnerships into brand experiences, leveraging their reach and engagement to amplify events and generate content.
- Manage external agency relationships, providing clear briefs, overseeing creative development, and ensuring seamless execution within budget and timeline parameters.
- Analyze the performance of brand experiences, tracking key metrics such as attendance, engagement, social media buzz, and sales impact to measure ROI and inform future strategies.
Preferred Qualifications
- Agency Background: Working at an experiential marketing agency can provide diverse experience across multiple brands and projects.
- Data Analysis Skills: Comfort using data to track activation performance, measure ROI, and inform future strategies.