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Associate – Earned Media

Associate – Earned Media

CompanyWeber Shandwick
LocationToronto, ON, Canada
Salary$47000 – $47000
TypeFull-Time
Degrees
Experience LevelEntry Level/New Grad, Junior, Mid Level

Requirements

  • 1-3 years of professional experience in an agency or similar setting
  • Experience and interest in working with healthcare and corporate clients across industries
  • Excellent communication/presentation skills; verbal and written
  • Strong attention to detail and project management skills
  • Ability to multi-task effectively and work within tight deadlines
  • Ability to work independently and as part of a team

Responsibilities

  • Drafting public relations action plans, goals, media targets and pitch angles
  • Persuasively pitching media and securing high-profile coverage for clients
  • Staying abreast of current industry news and trends, and ideating creative media, thought leadership and social activations based on your observations; understanding client objectives and priorities to help shape activations
  • Developing and managing timelines and weekly action plans to ensure all deadlines on client programs are met
  • Managing editorial calendars, awards, and speaking opportunity programs on behalf of account teams, including vetting opportunities, crafting applications, and liaising with coordinators
  • Anticipating and proactively offering solutions to senior team leadership for executional issues specific to assigned programs
  • Developing written media and communications materials – from media pitches to digital content
  • Researching media topics, trends, important issues, and reporters in support of new assignments and projects
  • Delving into sometimes complex and technical topics to build a deep understanding of clients’ business, industry and points of view
  • Assisting in client communications, including developing and coordinating routine account management materials such as timelines, activity reports, client documentation and project management support

Preferred Qualifications

    No preferred qualifications provided.