Associate – Earned Media
Company | Weber Shandwick |
---|---|
Location | Toronto, ON, Canada |
Salary | $47000 – $47000 |
Type | Full-Time |
Degrees | |
Experience Level | Entry Level/New Grad, Junior, Mid Level |
Requirements
- 1-3 years of professional experience in an agency or similar setting
- Experience and interest in working with healthcare and corporate clients across industries
- Excellent communication/presentation skills; verbal and written
- Strong attention to detail and project management skills
- Ability to multi-task effectively and work within tight deadlines
- Ability to work independently and as part of a team
Responsibilities
- Drafting public relations action plans, goals, media targets and pitch angles
- Persuasively pitching media and securing high-profile coverage for clients
- Staying abreast of current industry news and trends, and ideating creative media, thought leadership and social activations based on your observations; understanding client objectives and priorities to help shape activations
- Developing and managing timelines and weekly action plans to ensure all deadlines on client programs are met
- Managing editorial calendars, awards, and speaking opportunity programs on behalf of account teams, including vetting opportunities, crafting applications, and liaising with coordinators
- Anticipating and proactively offering solutions to senior team leadership for executional issues specific to assigned programs
- Developing written media and communications materials – from media pitches to digital content
- Researching media topics, trends, important issues, and reporters in support of new assignments and projects
- Delving into sometimes complex and technical topics to build a deep understanding of clients’ business, industry and points of view
- Assisting in client communications, including developing and coordinating routine account management materials such as timelines, activity reports, client documentation and project management support
Preferred Qualifications
-
No preferred qualifications provided.