Associate Director – Specialty Care Media Lead

Associate Director – Specialty Care Media Lead

Requirements

• 10 + years’ experience in paid media; agency and/or advertiser experience in either area preferred.
• Ability to track and manage large, complex initiatives requiring the input of multiple stakeholders.
• Ability to listen to and understand fully the needs of internal and external stakeholders and in turn develop thoughtful solutions.
• Demonstrated experience leading the onboarding, implementation, and upkeep of media and marketing tech platforms and tools.
• Demonstrated direct team leadership experience, and experience leading indirect teams through influence.
• Annual Budgeting
• Vendor oversight and management
• Deep knowledge and understanding of omnichannel marketing principles
• Understanding of general marketing tactics, processes, and requirements for execution of tactics
• Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
• Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
• Excellent verbal and written communication skills
• Collaborative, high energy team player
• Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi.

Responsibilities

• Providing input to individual brands’ marketing strategies and campaign plans, ensuring an effective, modern marketing journey for Sanofi’s customers across multiple channels.
• Overseeing Sanofi’s media agencies, ensuring efficient and effective media buying on behalf of Sanofi.
• Agreeing, measuring, monitoring, and reporting on metrics that measure the performance of Media channels.
• Driving improved media execution processes, improving marketing performance against agreed metrics and targets.
• Ensuring the sharing of best practice across brands.
• Staying up-to-date on the latest innovations in the Media space, and advising on the integration of these capabilities where they align with Sanofi’s wider objectives.
• Support the onboarding and upskilling of North America and offshore colleagues.
• Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities.
• Collaborate proactively with OC Ops and other colleagues on improvements to day-to-day marketing operations processes.
• Contribute to knowledge sharing and upskilling programs.
• Support the delivery of key transformation programs.
• Drive excellent working relationships with agency and vendor partners.
• Drive cultural change through the championing of an agile, customer-oriented mindset.

Preferred Qualifications

• Bachelor’s degree in business, marketing, or technology, or equivalent experience
• Minimum of 7 years’ experience in US Media, preferably at a large pharmaceutical organization
• In-depth understanding of industry trends
• Demonstrated experience of managing a large Media budget ($15m+), driving value from agencies
• Stakeholder engagement across multiple functions
• Story telling skills to communicate vision, and develop communications plan with clear and concise messages
• Pharmaceutical and/ or vaccine experience preferred
• Experience working in Agile team environment
• Experience in working in a regulated industry
• Experience managing external vendors
• Proven ability to manage multiple high priority projects at once
• Demonstrated ability to work in a complex, matrixed environment