Associate Director - Software Demand Generation

Associate Director – Software Demand Generation

7+ years of experience in B2B SaaS demand generation, with a track record of driving growth. Experience in both small and corporate environments a big plus.
Bachelor’s Degree in a related field (i.e., Business, Communications, Marketing, Science, etc.) required.
Proven expertise in digital marketing, paid acquisition, and content-driven lead generation.
Strong knowledge of marketing automation platforms (HubSpot, Salesforce Marketing Cloud) and CRM tools (Salesforce).
Data-driven mindset with the ability to analyze campaign performance and optimize based on insights.
Excellent communication and collaboration skills to work effectively across teams.
This is a senior leadership role – but requires a willingness to roll up your sleeves and switch between strategy and tactical execution.

Develop and execute a comprehensive demand generation strategy that drives MQLs, SQLs, and revenue growth.
Own and optimize multi-channel campaigns including email marketing, content marketing, SEO, paid media, webinars, and events.
Collaborate with the content team to create compelling, content marketing campaigns and materials that engage veterinarians and practice managers.
Partner with sales to optimize lead nurturing workflows, ensuring smooth handoffs and increased conversion rates.
Utilize CRM and automation platforms to execute campaigns, monitor performance, and optimize.
Leverage data and analytics to measure campaign effectiveness, report on KPIs, and continuously optimize performance.
Drive customer retention and expansion marketing initiatives, including upsell and cross-sell campaigns.
Stay ahead of industry trends and veterinary market dynamics to ensure our messaging and tactics remain effective.