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Associate Director – Social Media – Vanity Fair
| Company | Conde Nast |
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| Location | New York, NY, USA |
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| Salary | $101000 – $129000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 8+ years of experience in social media, preferably in an editorial or audience development capacity
- Professional experience creating and optimizing content for platforms including Facebook, X/Twitter, Instagram, TikTok and more
- Professional experience with publishing, analytics, and visual tools including Dash Social, Listen First, Parse.ly, InDesign, Canva, Photoshop, and more
- Experience capturing social video and interviews, particularly on red carpets
- Excellent editorial judgement, writing skills, and ability to capture brand voice to reach new and established audiences
- Confident, collaborative, and communicative with a desire to thrive in a fast-paced media environment
- Outstanding organizational skills, focus, and attention to detail
- An interest in pop culture, Hollywood, and news/politics
- Must complete an edit test
Responsibilities
- Take strategic ownership of VF’s social platforms, guiding high-level strategy to increase traffic, revenue, and subscriptions
- Contribute to daily posting and account management across TikTok, Instagram, Facebook, X, Reddit, Bluesky, and more
- Collaborate with video team on social video strategy; including creating new social-first franchises, reporter-led social video, red-carpet video capture, and more
- Understand and hone the Vanity Fair editorial voice
- Manage junior social team member
- Collaborate with editors, reporters, legal team, and designers to develop content packages that are optimized for social; including optimizing social headlines, creating launch plans, and more
- Ensure that Vanity Fair is an early innovator on emerging platforms and stays abreast of the latest social-media trends
- Advise senior leadership on and execute social best practices for Vanity Fair’s tentpole events, including Hollywood Issue, the VF Oscar Party, and other awards shows
- Liaise with studios, publicists, and more to promote film & TV first looks, cover stories, and more
- Work in partnership with audience development to continually improve how social media drives loyalty and subscriptions
Preferred Qualifications
- Professional experience creating and optimizing content for platforms including Facebook, X/Twitter, Instagram, TikTok and more
- Professional experience with publishing, analytics, and visual tools including Dash Social, Listen First, Parse.ly, InDesign, Canva, Photoshop, and more
- Experience capturing social video and interviews, particularly on red carpets
- Excellent editorial judgement, writing skills, and ability to capture brand voice to reach new and established audiences
- Confident, collaborative, and communicative with a desire to thrive in a fast-paced media environment
- Outstanding organizational skills, focus, and attention to detail
- An interest in pop culture, Hollywood, and news/politics
