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Associate Director – Search Engine Marketing
| Company | Horizon media |
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| Location | Los Angeles, CA, USA |
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| Salary | $110000 – $135000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 6+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
- Ability to train, motivate and manage individuals at multiple levels, from entry to manager level.
- Exceptional quantitative skills and aptitude including advanced Excel skills.
- An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
- Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
- Excellent organizational skills and the ability to juggle multiple responsibilities.
- Bachelor’s degree.
Responsibilities
- Lead applicable Client relationship(s) on behalf of Search team.
- Develop Paid Search strategy and testing methodology and roadmap for client(s).
- Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.
- Contribute to larger team training and learning agenda, leading cross-learning sessions among manager-level team members and below.
- Manage daily relationships with key search engine representatives.
- Set and manage expectation of client and internal teams.
- Provide support on new business initiatives.
Preferred Qualifications
No preferred qualifications provided.
