Associate Director – Patient Marketing – Avexitide

Associate Director – Patient Marketing – Avexitide

Requirements

• Bachelor’s degree required. Advanced degree (e.g., MBA, PharmD, related field, etc.) ideal.
• 8+ years of pharmaceutical or biotech experience, with at least 3 years focused on patient Marketing.
• Proven success in developing and executing patient engagement strategies, particularly in endocrinology, specialty or rare disease markets.
• Ability to work collaboratively with cross-functional stakeholders such as Medical Affairs / Advocacy, Market Access, Commercial Operations, Corporate Communications, etc.
• Strong project management and organizational skills, with the ability to lead multiple high-priority initiatives simultaneously.
• Track record of effectively managing external partners, agencies and budgets.
• Understanding of promotional regulatory requirements and experience navigating Medical, Legal, and Regulatory (MLR) review and approval processes.
• Strong communication, strategic thinking, relationship-building skills, and a results-oriented mindset.

Responsibilities

• Lead the development and execution of the U.S. patient marketing and engagement strategy for people living with PBH and their caregivers, ensuring alignment with broader market development, brand and Commercial objectives.
• Design and implement integrated, multi-channel initiatives to raise disease awareness, activate patients, and foster deeper community engagement through educational campaigns, digital content, printed materials, and event-based platforms.
• Create and manage scalable patient engagement programs, such as advisory boards, community forums / councils, and an ambassador program, leveraging prior experience and best practices to ensure these initiatives are meaningful and sustainable.
• Oversee tracking of budget accruals, forecasts, and actuals, and be accountable for successful completion of projects on time and within budget.
• Manage the end-to-end process for the development, review / approval, printing, translation, and fulfillment of all patient-facing materials.
• Help manage external agencies and partners to ensure timely, high-quality deliverables that meet agreed-upon objectives, key performance indicators (KPIs), timelines, and budgets.
• Ensure compliance with all Medical, Legal, and Regulatory (MLR) requirements across patient engagement and Marketing activities.
• Serve as a key internal advocate for people living with PBH, ensuring the patient perspective informs launch planning, content development, and long-term marketing strategy.
• Collaborate cross-functionally with internal teams including Medical Affairs / Advocacy, Corporate Communications, Commercial Operations, Market Access, etc. to ensure cohesive and patient-centered execution.
• Provide executional support to HCP and brand Marketing efforts, especially in the early stages prior to the onboarding of a dedicated HCP marketer.
• Leverage market research, patient insights, and performance data to continuously optimize programs and identify opportunities for innovation.

Preferred Qualifications

No preferred qualifications provided.