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Associate Director – Patient Marketing
| Company | Sanofi |
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| Location | Cambridge, MA, USA |
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| Salary | $147000 – $212333.33 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Bachelor’s degree required
- Marketing experience required
- Oncology experience preferred
- Exceptional communication and analytical skills
- Proven success in customer-centric marketing strategy development and cross-functional leadership
- Ability to travel up to 33%
Responsibilities
- Develop a comprehensive patient engagement strategy and plan, aligning efforts across channels to provide a seamless, personalized experience.
- Lead all patient education initiatives related to the launch of the subcutaneous formulation of Sarclisa with a novel on-body delivery system.
- Leverage patient insights to create supportive and empowering engagement tactics that resonate with patients’ unique needs.
- Serve as the single point of contact for collaboration with Patient Support Services (PSS), ensuring alignment and coordination of patient engagement activities with marketing engagement.
- Lead the creation and execution of patient-centric campaigns that align with the brand’s objectives and therapeutic goals.
- Develop messaging that is clear, empathetic, and tailored to foster patient understanding and empowerment.
- Design and deploy a strategic content plan and channel mix to maximize reach and engagement with patients.
- Oversee the development and management of patient-facing product websites, banner ads, apps, etc., ensuring they are informative, accessible, and engaging.
- Lead patient ambassador programming / patient centered events.
- Monitor engagement and performance metrics to assess campaign effectiveness, using insights to optimize strategies and resource allocation.
- Continuously adjust and refine content and channel approaches based on performance data to enhance patient experience and outcomes.
- Work closely with PSS and PAPA teams to integrate support offerings and improve patient access to resources, enhancing overall patient experience and satisfaction.
Preferred Qualifications
- Advanced degree in business or life sciences preferred
- Oncology experience preferred
