Associate Director of Product Strategy

Associate Director of Product Strategy

Requirements

• Bachelor’s degrees in Business Administration, Marketing, or a related field; MBA preferred
• 5+ years of professional work experience with 3+ years in consumer or business strategy, consulting, private equity, venture capital, or product-focused role at a fast growing or well established consumer product company; high-growth brands preferred
• Scrappy problem-solver with a strong sense of urgency
• Entrepreneurial mindset excited to take ownership
• Highly analytical and strategic thinker excited to ensure Dr. Squatch continues innovating across the universe of existing and new product categories
• Great at building relationships across functions and understanding the needs of others
• Experience managing cross-functional teams
• Excellent presentation and communication skills
• Excited to be working with, testing and using natural personal care products
• Interest in health and wellness

Responsibilities

• Own the overall performance of categories within the Dr. Squatch portfolio, developing a deep understanding of our brand, our customer, the business strategy behind each revenue channel and the problems we’re trying to solve through natural personal care products
• Analyze product performance and customer behavior to identify gaps in our existing portfolio and/or marketing efforts, and create strategic plans to address those gaps
• Partner with cross-functional teams and revenue channel leads to create and track revenue goals by product category, identify opportunities to improve the profitability and reliability of our products, ensure optimal merchandising and claims strategy, and support retail merchandising and selling initiatives
• For existing product categories, build out a backlog of potential initiatives and then collaborate with the broader team to prioritize, execute, and analyze the success of those initiatives
• Identify new product categories with the highest potential, and partner across the organization to ensure successful research, development, launch and customer adoption
• As part of the development of new categories, translate data from multiple sources (e.g. consumer insights, market research, competitive landscape) into a winning value proposition and set of key product features, own pricing and product margin, work cross-functionally to establish and understand revenue goals, demand planning and merchandising for the category, and manage the product and artwork design.

Preferred Qualifications

• Entrepreneurial mindset excited to take ownership
• Excited to be working with, testing and using natural personal care products
• Interest in health and wellness